Case studies / Play Aid and Movember
From one idea to three countries.
Play Aid developed and implemented a bespoke psychological first aid training programme for gamers through its Gamers vs. Depression project, funded by Movember since 2021.
OrganisationPlay Aid CIC
FunderMovember
WhereUK, Ireland and Australia
My roleDirector, Play Aid CIC
The challenge
1 in 3 young people are struggling with their mental health and young men in particular are less likely to seek help.
What we did
- We took support to players by designing and embedding a psychological first aid training programme created specifically for online communities.
- Secured funding from Movember, which has supported the work from 2021 to 2026.
- Implemented the programme across the UK, Ireland and Australia.
- The programme was independently evaluated by First Person Consulting.
What changed
2,100+people trained
3countries
Charter launched in 2026UK & Ireland
In their words
“Thank you so much for taking the time to provide the session. I have got multiple messages from participants saying they had a great time and learned very practical things, so that is amazing!”
Planning a programme like this? Let’s talk.
See how I can help with behaviour change programmes, or get in touch.
Send me a message